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Become recession-proof through content using your unique expertise
The COVID-19 outbreak and Coronavirus scare has many people in dire straits.
For many businesses, the isolation exercises and social distancing has made forecasts bleak, if they’re not completely shutdown. Employees of these companies are also feeling the burn. And, for so many other businesses and employees that aren’t directly affected by the pandemic’s impact, the threat of a severe economic downturn is real for all of us.
Following the 2008 recession, I recall reading the incredible story of Marcus Sheridan.
Sheridan famously saved his struggling business, River Pools and Spas, during the 2008 economic downturn by turning all of his efforts toward content. By simply answering the questions his prospective audience asked, he turned the business around. River Pools and Spas is now the most visited website in the industry with more than 750,000 views per month and thriving.
Sheridan, thanks to his ingenuity in a time of strife, has become a rock star in the marketing world. Following his business’ turnaround, he launched The Sales Lion blog. He now works as a speaker and recently merged his company with IMPACT, a HubSpot partner and inbound marketing agency.
